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A brand people recognize before they read the name.

Strategy, brand identity and voice in 3 or 4 weeks, with brand guidelines and files ready to use.

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Brands we created for clients, from strategy to voice.

A brand with its guidelines, so it looks the same in every piece.

In short

In the Brand Sprint, CENTAURI designs brand identities for small businesses: strategy, logo and visual system, voice, brand guidelines and a social media kit. It starts at US$2,500. Reference price as of . It takes 3 weeks (4 weeks with naming). If neither of the two directions works, there’s a second exploration at no cost.

  • A friend made your logo ten years ago.
  • Your business has grown and the brand hasn’t.

We made the brand you’re looking at.

The logomark, the palette and the two typefaces on this site, with their usage rules. It’s the kind of system we hand over: rules anyone on your team can follow.

CENTAURI’s logomark: an octagon with the C cut out of its center.

The two typefaces

  • CENTAURI DisplayHeadlines, buttons and navigation
  • CENTAURI TextoBody text and figures

If you want a system like this for your business, the first step is a 20‑minute conversation.

Choose whether you also need a name.

Both include strategy, logo, palette, typefaces, voice, brand guidelines and a social media kit. If you don’t have a name yet, choose the one that adds it.

Reference prices as of October 2026; the final price goes in the proposal.

  • Brand Sprint

    If you already have a name

    From

    Launch price: US$2,200

    Launch price for the first 5 brands that pay the deposit between October 25, 2026 and December 31, 2026.

    Timeline: 3 weeks

    • Brand strategy
    • Logo and variations, color palette and typefaces
    • Voice and messaging
    • Brand guidelines and a social media kit with editable templates
    • 2 rounds of revisions
    Book a call about the Brand Sprint offer

CommitmentIf neither of the two creative directions is right for you, we redo the exploration once, at no cost.

Invoiced in US dollars (export invoice).

Pricing and terms for Brand

The palette
  • Magenta#E11D74Action: buttons, logomark and contact blocksContrast of white text on Magenta: 4.54 to 1
  • Ink#0E0D12Text and dark backgroundsContrast on Bone: 16.4 to 1
  • Bone#F0ECE4Reading background and text on InkContrast on Ink: 16.4 to 1
  • White#F9F6F1Surfaces: offers and panels
  • Gray#58544DSecondary text: intros and notesContrast on Bone: 6.39 to 1

From interview to brand guidelines

  1. Interview and strategy

    We interview you about your customers and competitors, and set the strategy from there.

  2. Two creative directions

    We show you two different directions and you pick one.

  3. Brand system and delivery

    Logo, palette, typefaces, voice and how they apply to real-world materials. Brand guidelines, editable files and a social media kit. Once the balance is paid, it’s all yours.

    What you decide: Your feedback on the direction you chose, before we build the final system.

What you decide.

  • An interview about who you sell to and who you compete with.
  • A choice between two creative directions.

Questions about your brand

What do I get at the end?

Your brand guidelines as a PDF, your logo and its variations, the palette, typefaces with clear licensing and the social media kit.

How long does brand identity design take?

The Brand Sprint is ready in 3 weeks, and the Brand Sprint + Naming in 4 weeks. The delivery date is set in writing in your proposal.

How much does brand identity design cost?

The Brand Sprint starts at US$2,500, and the Brand Sprint + Naming at US$3,200. For the first 5 brands that start by December 31, 2026, the Brand Sprint costs US$2,200. These are reference prices as of October 2026.

What’s the difference between a logo and a brand identity?

A logo is one piece. A brand identity is the whole system: logo and variations, palette, typefaces, voice and the rules for applying them, all collected in brand guidelines. The Brand Sprint delivers the whole system.

Can you help with naming?

Yes, in the Brand Sprint + Naming: 3 rounds of name options and a check that the domain and social handles aren’t taken. That check doesn’t replace a trademark search.

What if I don’t like either direction?

We redo the exploration once, at no cost. We only build the full system after you choose a direction.

Do I own the files?

Yes. Once it’s finished and paid, everything is yours, editable files included.

Does it include trademark registration?

No. Trademark registration is a separate filing, and we tell you what to check before you apply.

How do I pay for the brand work?

50% deposit to start and 50% on delivery. Payment is by bank transfer in US dollars.

Have another question? Message us on WhatsApp(opens WhatsApp)

We start with an interview.

The first call is with Juan Fontana, CENTAURI’s founder. It takes 20 minutes and is free of charge. If we can help, you then receive the proposal, with scope, price and date.

Book a callMessage us on WhatsApp(opens WhatsApp)

On WhatsApp, we reply within 2 hours on Argentine business days, 9 a.m. to 6 p.m. Buenos Aires time (GMT-3).