Bajos del Bragado
- Cattle and crop farm in Bragado, Buenos Aires Province.
- Since 2026
Bajos del Bragado is a cattle farm raising 100% grass-fed calves: 1,000 hectares held by the same family since 2008. It is run by Julián Pedro Auge. Since 2026 we have built its brand and run its Instagram, with the farm’s story told by its own producer.
There was no brand system and no criteria for what to post.
It had a farm with 18 years of history. When we started, its Instagram account had no posts or followers: we built it from scratch.
There was nothing to explain why someone in Buenos Aires should look at a farm in Bragado.
The brand
We built the brand: the identity, the palette, the typography, the manual and its own system of graphic pieces. The symbol is the farm’s branding-iron mark, the monogram its cattle already carry.
The palette
- Night green#0A2618Dominant base, 65%
- Volt lime#B4F03CLead accent, 15%
- Aqua#2FD9C3Supporting, 8%
- Cream#F3F5ECText on dark, 10%
- Deep aqua#0C6E6BText on light only
The typefaces
- Kollektif BoldHeadlines, always in lowercase.
- GidoleCapitals, body text and data.
An account about investing in the farm, not a farm account.
The posts
Then we built a content system and a monthly plan that the client approved before anything was produced. We edit and design all of its posts ourselves. Every figure we publish cites its official source at the bottom, and nothing about the operation is stated unless the producer confirms it. Each post is shown in its original Spanish.
A thousand hectares in Bragado, as told by the farm’s producer
7 a.m., 4 °C, and the farm already at work
This is how you cover a thousand hectares
Come with me: inside the corral
The everyday posts, on @bajosdelbragado (opens in a new tab)
What changed
It went from an empty account to a complete brand and a content system.
In October we held the first film shoot on the farm, with fourteen scripts written for the producer himself to tell in his own words. Today the content is being edited, and the account posts with a defined approach, without improvising.
Tell us what you need.
The first call takes 20 minutes and is free of charge.
On WhatsApp, we reply within 2 hours on Argentine business days, 9 a.m. to 6 p.m. Buenos Aires time (GMT-3).