Donosti
- Independent designer clothing in Recoleta, Buenos Aires.
- Since June 2026
Donosti is a wearable art brand from Recoleta. Its debut collection is a collaboration with the artist Yas Cohen: 50 numbered pieces, across sweatshirts and T-shirts. Since June 2026 we have built its brand and run its Instagram, with photos edited without altering the person or the clothes.
It needed to launch its Instagram with a visual identity of its own.
It also needed content ready for the debut collection.
The posts
It should look like a gallery that lets the art shine.
On top of its brand we built a two-month Instagram calendar, with 24 posts and 112 stories, and produced the graphic pieces: slides and editable versions in Canva. Each post is shown in its original Spanish.
Lasai or Lorea: the collection’s two prints, each with its own personality
Yas Cohen’s print on a black T-shirt
The debut collection sweatshirt
The brand
We built the complete brand system: a restrained, warm palette with one key rule (all saturated color comes from the artwork alone, never from the brand that frames it), the typefaces and the symbol.
The palette
- Donosti Petrol#173B47Primary
- Cantabrian Night#0D2A31Maximum contrast
- Donosti Sun#F2A93CAccent
- Amber#FCB525Bright accent
- Bone#EDE5D6Light background
- Linen / Sand#DAC4ABSecondary background
- Earth#5B2E22Depth
- Soft Coffee#8C6A55Warm shadow
The typefaces
- Raleway HeavyHeadlines: the large, geometric, all-caps type.
- Roboto CondensedLabels, captions, the date, the @handle and supporting text.
What changed
Its Instagram launched with its brand and the debut collection; today Donosti is releasing a second edition, with a new print by Yas Cohen.
Tell us what you need.
The first call takes 20 minutes and is free of charge.
On WhatsApp, we reply within 2 hours on Argentine business days, 9 a.m. to 6 p.m. Buenos Aires time (GMT-3).